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I really tried to pare this excerpt down, but there is so much good in here that I was only able to reduce it by 500 words.  Again, I know that this violates all blog protocol, but what I am really doing is creating a new protocol.  Good writing is worth reading, especially in larger doses.
During the 18th and 19th centuries, the allure of emigration to the United States was prosperity and the American Dream, a vision of the abundance mentality and freedom from political and economic oppression.  Sure it meant a lot of hard work and sacrifice, but the dream lies in the hope of a better tomorrow.  That hope is virtually dead  for the vast majority of Americans. To save it we need Producers.
What follows is adapted from the article “Monticello College: A Model of Leadership Education:”
Prosperity and abundance in a society depend on a certain type of person: the producer.  Societies with few producers stagnate and decay, while nations with a large number of producers vibrantly grow—in wealth, freedom, power, influence and the pursuit of happiness.
Producers think in abundance rather than scarcity, take initiative instead of waiting for someone else to provide them with opportunity, and faithfully take wise risks instead of fearfully believing that they can’t make a difference.
In contrast, non-producers provide very little leadership in society and cause more than a majority of the problems.  In history, as Jefferson put it, producers are the most valuable citizens.  Of course, he was speaking directly of farmers, but the principle applies to all those who add significant value to society.  Non-producers consume the value that is added to society, but they create little value.
But who are the producers?  Fortune 500 executives include themselves in this category, and so do small business owners in their first month of operation.  Successful investors call themselves producers, as do unsuccessful day traders who claim that they just “haven’t had their lucky break yet.”  Clearly, just calling yourself a producer doesn’t make you one.
In fact, there are at least five types of producers, and each type is vital to a successful civilization.  Each of the five creates incredible value, though the currency of the value is not always identical.  Without any of the five types, no society succeeds and grows.  When all five are creating sufficient value, no society has ever failed.  Producers are needed—all five types.
The highest level of value creation comes from prophets.  This category of producers is not limited to the Biblical-type prophets who spoke directly with God, but also includes anyone who teaches true principles.
This makes prophets the most important of the producers, because without clearly understood principles all the other types of producers fail.  Indeed, the other producers succeed to the exact extent that they understand and apply true principles.
Prophet-producers include Moses and Paul, who share God’s wisdom with us, and also sages like Socrates or Confucius or Bastiat, gurus like Edward Deming or Robert Kiyosaki, philosophers like Buckminster Fuller and  financial wizards like Warren Buffet, or those who inspire us to serve like Billy Graham or Mother Teresa.
Whether you agree or disagree with these people, their wisdom causes you to think, ponder, consider, and ultimately understand truth.  By applying these truths, a person is able to produce.
For value to be created, true principles must be applied.  Ironically, because God, prophets and other wise people often share their wisdom without asking for monetary compensation, sometimes other types of producers discount the value of their contribution. But make no mistake: revealing and teaching true principles is the highest level of creating value.
The next type of creating value comes from statesmen.  Do not confuse statesmen with politicians and bureaucrats, who are often worse than non-producers because they actually engage in anti-producing.  In contrast, statesmen create the value of freedom in society.  The level of freedom in any nation is a direct result of the actions of statesmen—past and present.
If great statesmen like Cato, Washington, Jefferson or Gandhi are present, a nation will throw off its enslaved past and adopt new forms and structures which ensure freedom of religion, freedom of choice and action, freedom of property and commerce, and other freedoms.
Together the value created can be called life, liberty and the pursuit of happiness.  Take these freedoms away, and entrepreneurship and investment will fade and disappear.  There are no exceptions in history to this pattern.
Statesmen like Lincoln, Churchill, Joan of Arc or Margaret Thatcher keep a nation from rejecting its freedoms and moving back into a cycle of tyranny and anarchy, where little production of any kind occurs.  In short, without principles there is little freedom, and without freedom all other kinds of production shut down, are regulated out of existence, and cease to be viable options.  No matter how entrepreneurial your spirit, you would not have created much value in the economy of Nero’s Rome, Russia under Stalin, or even Boston under the Stamp Act.
Without freedom, only prophets survive as producers—all other types of producers need both principles and freedom to flourish.  The greater the understanding of principles and the freedom of the society, the greater the opportunities for producers.  Indeed, almost nothing creates more value than increasing freedom.
The well-known statesmen like Lincoln or Jefferson only appear on the scene when there are a lot of lesser known individuals studying, writing about, talking about and promoting statesmanship.  Only generations with lots of statesmen produce true freedom that allows widespread educational and economic opportunity.
Most of the history of the world shows the absence of such statesmanship, so most of the population of the world were serfs, peasants, slaves and other non-producers.  Yet it is the true nature of all mankind to be producers, leaders, nobles or landed gentry (free holders of land and wealth), imagine for a moment what society would look like if 80% not 5% of the population were nobles.
Jefferson called this the “natural aristocracy,” and it happens only in those rare pockets of history where statesmen create and perpetuate freedom and live by the abundance mentality.  Next to true principles taught by prophets, freedom is the highest value that one can add to any society.
Investors & Entrepreneurs
The third type of producer is the investor, and the fourth type is the entrepreneur.  This needs little commentary among producers, who nearly all realize that entrepreneurship is necessary to create new economic value and that even the best entrepreneurial ideas and leaders can fail without adequate capitalization.
Robert Kiyosaki lists Investors as the highest of his cashflow quadrants and Business owners, or entrepreneurs, next.  He is right on.  Without investors, many if not most entrepreneurs would fail.  Without both I’s and B’s, to use Kiyosaki’s language, no society can make significant or sustained progress. A society without adequate investment and entrepreneurship will see little, if any, progress.

The old joke is told of an American, a Frenchman, and a Russian, lost in the wilderness, who find a lamp and rub it. Out comes a Genie.  He offers them each one wish, for a total of three.  The American pictures the large ranch owned by the richest people in the valley where he grew up, and wishes for a ranch ten times its size, with flowing streams and meadows full of horses and cattle.
His wish is granted and he is transported home to his new life.  The Frenchman pictures the farm and cattle of the largest estate from his home province, and requests one just like it.  Again, his wish is granted.  Finally, the Russian pictures the land and herds of the rich family in the steppes where he grew up, and wishes that a drought kill the cattle, dry up the grass, and bankrupt the aristocratic family.
The joke isn’t really very funny, though it brings big laughs with audiences of producers.  They get it.  The Frenchman, thinking like an entrepreneur, wants the good things that life provides, and is willing to go to work to produce them.  The American, who thinks like an entrepreneur and an investor, is willing to go to work also, but wants to see his assets create more value.  The Frenchman wants value, the American plans for value, increased market share and perpetual growth.
In contrast, the Russian in this parable can only think of one thing—getting even with those who seem to have more than him.  This is the same as Steve Farber’s lament about the sad state of our modern employee mentality—where “burn your boss” is a slogan of millions of workers who see their employer as the enemy.
Initiative, vision, effective planning, the wise use of risk, quality execution—all are the contributions of entrepreneurs and investors.  Without them, any society will decline and fall.  Yet the non-producer mentality is often deeply ingrained in most people.  For example, a visiting speaker at a small liberal arts college told the student body of how challenging it was to get his employees out of their “serf” mentality.
As the founder of a growing manufacturing technology company, he pulled in all his two dozen employees and offered them liberal stock options.  He explained that if the company met its projections, they would all be very wealthy—and he abundantly wanted to share the prosperity.  Yet only a few of them would take the options.  They only wanted cash salary, and mistrusted the whole concept of stock ownership.
At first he just offered it, thinking they’d all jump on board.  But when only a few did, he pulled them in one by one and tried to make the case for stock.  Still, only a few more took the stock.  The company grew, expanded, and then its value soared.
Suddenly, only months later, a half dozen of the company’s employees were independently wealthy.  They met, made plans, some stayed with the company and others moved on.
But the real story happened with those who had refused the stock.  They were still paycheck-to-paycheck employees.  And they were very angry!  Most of them met with the founder in his office, and many of the meetings ended with yelling, names called, and doors slammed.  The entrepreneur couldn’t believe it.
NOW these employees wanted their millions.  But it just doesn’t work that way.  “I begged you to take the stock,” the owner told them.  “Now, I can’t help you.  Why didn’t you take it when I offered?” he asked.  They had no answer.  Only that: “I worked as hard as Jim and Lori, so why can’t I get the same payment?”
Entrepreneurs and investors understand that work is very, very important, but that high levels of compensation come to those who create value.  Like the fictional Russian in the joke above, this man’s employees felt they had been “ill-used.”  Consider the impact of this scarcity mentality on any society that adopts it.  Freedom is naturally lost, and prosperity slows down and eventually becomes poverty.  Entrepreneurs and investors are essential to societal success.
The fifth type of producer is the intrapreneur.  In a truly free society, investment capital is plentiful—but only effective entrepreneurs and intrapreneurs can turn capital into increased value.  This takes initiative, wise risk and leadership, just like the other types of producing.  While entrepreneurs are founders and owners of businesses, intrapreneurs work for and lead established businesses—but unlike traditional employees, intrapreneurs lead with the Producer mindset.  They run their department, team, or company with an abundance mentality, an attachment to true principles, and a fearless faith in people and quality.
Intrapreneurs don’t really have jobs even though they are usually W-2 employees—like entrepreneurs, intrapreneurs consider themselves on a mission to help society, to give it what it needs and wants, to truly serve others.  Like all producers, they believe in a deep accountability, refuse to assign blame, don’t believe in failure, and give their heart and soul to serve the customer.
They add huge value in financial terms, leadership, and relationships—sometimes with people they’ve never met.  They pour quality into everything they do, and thereby deeply serve all who benefit from their product or service.
Great entrepreneurs and intrapreneurs have a deep faith in the market or the idea of fair exchange between different parties, as long as it doesn’t go against true principles or subvert freedom.  Without the initiative and risk of entrepreneurship, few intrapreneurs would have a place to work and serve; likewise, without intrapreneurs there would be few successful companies.  Indeed, it is hard to imagine that there would be any.
The Synergy of Created Value When All Five Do Their Part
For any company to succeed, all five types of producers must fulfill their socially unique roles.  This is even truer at a national level.
Producer                        Currency
Prophets                          Principles
Statesmen                        Freedom
Investors                          Capital
Entrepreneurs                 Prosperity
Intrapreneurs                  Quality
To see how vital all five types of producers are, consider the past.  Major world powers in history have failed in the same way:
First, the people stop giving heed to the wisdom of the prophets.
Second, voters or those in power replace statesmen with politicians, whereupon freedom steadily decreases.
Third, the natural result is increased regulations and taxation, ridiculous lawsuits and judicial decrees, and governmental policies that discourage and then attack producers, initiative, and the abundance mentality in general.
Fourth, investment capital flees the nation to follow the Rule of Capital—it goes where it is treated well.
Finally, the people have a scarcity mentality, refuse to listen to the prophets or elect statesmen, and entrepreneurs go where investment gives them opportunity.  The nation stagnates and declines.
Egypt, Israel, Greece, Rome, Spain, Italy, Bismark’s Germany, and Han China all followed this pattern.  Each was a major center of world power, influence and prosperity, and each declined into a third world nation.  France copied this pattern in the 1800s, Britain followed it in the 1900s, and the United States is on an identical track today.
Specifically, the U.S. is at the point where it is increasing its regulation, experiencing absurd lawsuits and court decisions, and increasingly adopting policies that discourage entrepreneurship.
The next step is to openly attack investment and entrepreneurship.  This is already happening if you look at the astronomical rates being forced on employers for unemployment insurance and other legislation that is making it harder and harder for the small business owner to operate at a profit. And when investors find higher profits in other nations, while facing decreasing returns along with public hostility and rising taxes at home, U.S. investment will dry up.  History is clear on this point.  There are no exceptions.
The only hope is for a new generation of producers to effectively promote freedom.  In fact, the U.S. has been at this point twice before—in 1860 and again in 1939.  Both times enough statesmen arose, most of them unknown to all except avid readers of history, to push aside the politicians and save our freedoms.
When the sages are ignored and statesmanship is seen as abstract and worthless, investors go elsewhere—capital flees to other nations, and the home country declines.  With such decline comes moral decay, the loss of political and economic freedom, and the end of opportunity.
Abundance is a true principle, yet through history most governments have made it their major goal to crush abundance and prosperity in the masses and give it to an artificial aristocracy or royalty.  Anyone who thinks this can’t happen here hasn’t read or understood history.
Overcoming Mistakes
Finally, many producers make three predictable mistakes.  Any producer who knows these mistakes and avoids them will be a better producer and create more lasting value in society.
First, producers seldom encourage their own children to follow the producer path.  Many young producers will disavow this, arguing that they’ll do all within their power to teach the abundance mindset to their children.
And most of them do, until the children start to get close to adulthood.  At this point, many producers realize just how hard the producer role is in life and seek to help their children avoid the pain and challenge of this path.
Many producers recommend that their children become professionals—doctors, lawyers, accountants, engineers.  It is ironic how many very successful college-drop-out producers make sure that all of their children attend the most prestigious colleges available and major in the normal career fields.
Even the producers who train their oldest child to follow in their path often send the younger children in other directions.  And hardly any producers pass along the producer mindset to their grandchildren.
The second mistake many producers make is to think that their particular brand of producing is the only one that creates real value.  Like the old parable of the carpenter who believes that all of the world’s ills can be fixed with a hammer, sometimes producers get so focused on their type of producing that they narrowly discount the value of the others.  Focus is good, but narrow thinking usually limits one’s effectiveness.
True Abundance
Finally, the third common mistake made by producers is to look down on non-producers.  One of the true principles taught by prophets is that every person is inherently as valuable as any other.  True abundance means that we respect people, whatever their chosen path—as long as it is good and honorable.  Producers, all five types, are truly vital to society, but that doesn’t make producers any better than anyone else.
In fact, true abundance producers know that every person is a genius. Every single person.  Some decide not to develop it much, but everyone is a genius.  And producing is really just about getting people to develop that genius.
Producers who understand this point are the most effective producers, because they do it all for the right reasons—a true love of and desire to serve others.  This is what abundance really means.  Everything else falls short.
Real value means people value—and creating value really means helping people choose better lives.  This is what all five types of producing are all about.  Unfortunately, academia seems to have forgotten much of this.  An educational renaissance is needed.

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Comments (3)

  • Timothy Howell

    Please….please, keep posting just how you are here.
    Many of us do not know where to start at times, or understand which great thinkers we should read next and your post give great chance for many to become informed from the same places from which you are.
    Thank you for that.
    I read a lot of books, but I do love to read parts you pull out of the great books and add the light you have to my thinking.
    Thank you.

    January 31, 2012 at 3:07 pm
    • Shanon Brooks

      Thanks Timothy. I am strengthened by your comments.

      January 31, 2012 at 4:04 pm
  • Tina Giblin

    Which type of Producer do you consider yourself, Dr. Brooks?
    This is a really well written article that can be shared with anyone, no matter their political persuasion. I think it is articles like this that can really start to make people aware of not only what this country once was but what it can be again AND more importantly, what is needed/necessary in order to create a prosperous (moral, producer-rich, monetary, educational, free, etc.) nation once again.

    February 2, 2012 at 6:56 am

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